Phaedra Randolph, a graduate from Cornell University, yearned to put a stop to her chronic illnesses through food. She created Spero, meaning “hope” in Latin, which specializes in plant-based alternatives to traditional foods such as cheese and eggs. Randolph used her biosciences background to biochemically engineer alternatives to traditional dairy products. Spero prides itself in producing fewer carbon emissions than dairy as well as nut cheeses, and zero methane emissions for some of their products. In order to market her food, Randolph wants Spero to be attractive to the mainstream population, rather than to a niche market. By making healthier and more sustainable dairy alternatives, Randolph is reinventing the food production process.
Korey and Rubio, founders of “Away,” both worked at Warby Parker prior to starting the technology-based luggage company, now on track to being the “wealthiest self-made women” according to Forbes’ Amy Feldman. So where did the billion-dollar idea generate? Rubio’s inspiration came from her own experience with poor quality luggage, reflecting on the time when her suitcase fell apart in the Zurich airport. Upon launching their first suitcase, Korey and Rubio sought to have one thousand influencers promote their brand and product on Instagram. Away manages to make luggage, which is normally designed for durability rather than a regard for sophistication, into a fashion statement. After all, nothing says sexy quite like a metallic suitcase with a built-in charger.
Kate Ryder’s “Maven,” is a network for women to obtain on-demand health care including access to OB-GYN’s, therapists, nutritionists, pediatricians, career coaches, virtual appointments, and a personal concierge. Ryder is revolutionizing health care, to create more personalization. Maven’s investors include Sequoia Capital, Female Founders Fund, Box Group, Great Oaks Venture Capital, and more. While many aspects of women’s health care remain taboo, Ryder is making women feel more comfortable with their needs. Women are able to sign up for Maven, browse practitioners, video chat with professionals, and acquire prescriptions all with just a click of a button.
If you have an Instagram, chances are you’ve seen or heard of Glossier. The brand started as a blog by Emily Weiss, titled “Into the Gloss,” and has since turned into a billion-dollar company in just a few years. Prior to starting her own company, Weiss served as a fashion assistant for W and Vogue Magazine, where she churned out articles about women's’ beauty regimens. Soon after, she started her blog which includes beauty, makeup, skincare, and interviews. Glossier is continuously finding success from the innovative approach the company has taken to market makeup and skincare products to women. The brand plays with minimalism and emphasizing natural beauty, while also not being afraid to sell women on the notion that a bold lip is beautiful.
For those who may not know, Scentbird is the Warby Parker of the fragrance world...sort of. Scentbird focuses on the same problem that the glasses company does- how can you commit to anything before you try it out first? With it’s customization capabilities, Scentbird sends subscribers curated fragrances for $14.95 per month, to test out what they like or don’t like in order to find what scents work for them. Nurislamova first created Scentbird when she grew tired of her “graveyard” of perfume bottles, that consisted of half empty remnants of various fragrances. Both women and men are now able to save space on their shelves, to leave room for more important things than guilt from spending too much money on large bottles of their least favorite perfume.
Christine Moseley is targeting food waste on a different level; with Full Harvest, food and beverage companies are able to connect with farms in order to purchase flawed produce. The site states that 20 billion pounds of produce that is ONLY visually imperfect is wasted every single year. Moseley started this sustainable venture with the idea that the food system should be changed for the better, with the mission “to empower sustainability at the root level with the marketplace for surplus and imperfect produce.” Her unique approach of acting as a liaison between buyers and farms allows for everybody to win, including the earth. Moseley has spent her whole life as an entrepreneur when at just 17 years old she created a music education non-profit. Full Harvest is growing and is proving that beauty shining from within is not just applicable to human beings.
Sapone and Beck are changing the meaning of living in cities. They believe that the variety in skills of each person can contribute to greater hospitality, and can allow for each individual to live a more efficient and satisfying life. Hello Alfred offers services to simply make life easier, including in-home services and on-request. With a building “Alfred Home Manager,” people can have their groceries delivered to them, laundry finished by noon, flowers placed where they want them, prescriptions filled, and more. This innovative method to solving everyday tasks has allowed for Hello Alfred to raise 40 million dollars recently, in order for the technology and human interactive conglomerate to expand.
Dr. Roshini Raj, founder of TULA skincare, is a practicing gastroenterologist in New York, who is also balancing being a mother, wife, author, and teacher. Because of her busy day-to-day schedule, she was inspired to create skincare products that fuel balance and radiance to all women who use her products. Raj has taken the properties of probiotics that are used to balance and soothe the stomach, to improve inflammation and hydration in the skin. Women who do not have time to dedicate to strict skincare routines are able to use more simple products while spending less time doing so.
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