Starting this brand, AndAgain, has been one hell of a ride. Connections established, friends made (and lost) and the customers we have created have all lead us down a path that we never expected. Somewhere along that path we realized something very important. Something regarding the very industry we were trying so desperately to break into: we don't want to be in this industry.
Yes, we don't want to be in the fashion industry. Why? We want to be in the art industry. More specifically: Wearable. Fine. Art. What does this mean? Wearable art, created in collaboration with artists from around the world, bringing unknown and hidden creativity, design, and brush strokes to the dull world of traditional fashion. Why? Because a world with wearable fine art is much, much better. Dali on your back, Picasso spread across your chest, even Van Gogh down your inseam. Sound crazy? It won't, soon.
The very first artist collaboration we engaged with, featuring a little known painter from Canyon, Texas, had us hooked on this idea. Her name was Deidre. The idea of creating a canvas, our denim jackets, tops, skirts, and jeans, as a platform for these artists to spread their talents and skills. A progressive connection of traditional fashion with hand painted work was a success and this collaboration recently sold out completely. This featured three jackets, each having their own designs on the back of the piece.
